What is Black Rifle Coffee?
The upscale coffee brand Black Rifle Coffee (BRCC) was founded by Americans. military veterans. With high-quality roasts and aggressive branding, BRCC caters to a mission greater than coffee: serving veterans, law enforcement, and first responders. The brand has earned a loyal base, not only for its coffee but also for its patriotic, pro-American culture.
They sell an array of coffee blends, equipment, RTD (Ready-To-Drink) cold brews, and apparel, all of which have a focus on strength, freedom, and toughness.
Established in 2014, the firm produces premium, small-batch roasted coffee with a robust patriotic brand. BRCC is well known for its support of military veterans, law enforcement personnel, and first responders via its products, employment programs, and philanthropy. With assertive flavours and equally assertive branding, Black Rifle Coffee has gained a loyal customer following that appreciates quality coffee and American principles.
Black Rifle Coffee and Military Brains Behind the Operation
Evan Hafer, a former Green Beret and CIA contractor, founded BRCC in 2014. After roasting coffee for his operators for years during deployments, Hafer went commercial with his passion. Their military heritage and media-aware branding assisted BRCC in standing out quickly in a crowded marketplace.
He was soon joined by co-founders Mat Best, an Army Ranger and YouTube personality and author, as well as Jarred Taylor, himself an Army veteran. Both are veterans as well, so the company culturally has something of its own, as they are authentic voices, as well as speaking to their target.
Yes, exactly. Following a SPAC merger with Silver Box Engaged Merger Corp I, Black Rifle Coffee went public in February 2022. The newly formed company trades under the ticker symbol BRCC on the New York Stock Exchange (NYSE). Going public allowed BRCC to expand its operations, increase product lines, and open more physical locations while staying true to its mission-driven roots.
Who Owns Black Rifle Coffee?
Despite being a publicly traded company, Evan Hafer is the CEO and a major shareholder. He retains significant control over the direction of the brand. Other key executives and early investors still hold considerable influence, but the company now also has institutional and public investors due to its NYSE listing.
How Clean Is Your Caffeine?
BRCC has not publicly stated that their coffee is “mold-free” in the same way some specialty health brands (like Bulletproof) do. Though there is no third-party seal for mold-free coffee on their products, BRCC has strict quality control within their Tennessee and Utah roasting facilities.
However, they use high-quality beans and small-batch roasting techniques, which generally reduce the likelihood of Mold contamination. If Mold-free coffee is medically essential, consumers may want to reach out directly for lab reports or certifications.
Is Black Rifle Coffee Good?
This depends on personal preference. Many fans praise its bold flavours, strong roasts, and American-roots branding. Well-liked mixtures include “Just Black,” “AK-47 Espresso,” and “Silencer Smooth.”
Pros:
- Veteran-owned & mission-driven
- Wide selection of roasts and gear
- Subscription services available
- RTD cold brews are convenient
Cons:
- Some find the branding too political
- Premium pricing compared to store brands
- Brewing bold flavor and bold opinions.
Yes, Black Rifle Coffee is openly conservative. The company has positioned itself as pro-military, pro-police, and pro-Second Amendment, which has appealed to a huge conservative following.
That being said, BRCC has also gone out of its way to disavow political extremism. The CEO, Evan Hafer, has emphasised the company’s support for the United States and condemned extreme ideologies. Constitution not political violence or extremism.
How Much Caffeine is in Black Rifle Coffee?
Caffeine content in BRCC offerings varies by roast and format.
It always determines how much caffeine a product contains:
- Regular ground coffee: ~160–200 mg per 12-oz serving
- Espresso-style blends: Greater due to density and roast
- Ready-to-drink (RTD) cans: Approximately 200 mg per can
They also carry a “CAF” (Caffeinated As F*) blend**, with almost twice the amount of caffeine in regular blends up to 300+ mg per serving.
Does Black Rifle Coffee Have Decaf?
Yes, decaf is available at BRCC for those who enjoy coffee flavor without caffeine. A favorite is “Just Decaf”, a medium roast Swiss Water Process-processed decaf that is chemical-free and flavor-protecting. From web orders to storefront cafés.
BRCC has store coffee shop operations in several U.S. cities, including:
- San Antonio, TX
- Salt Lake City, UT
- Clarksville, TN
- Boerne, TX
They will be expanding across the country. The majority of their business is still done via e-commerce, particularly subscriptions. Use their store locator to locate a shop in your area.
Black Rifle Coffee Franchise
BRCC is expanding company-owned locations currently, but doesn’t publicly disclose franchise opportunities at this time. Their brick-and-mortar stores are run in-house or via close-fisted partnerships, presumably to ensure brand and mission viability. But this can shift in the future based on investor need and retailing strategy.
Black Rifle Coffee Review
Here’s a quick snapshot from real user reviews:
Overall Rating: ★★★★☆ (4.5/5)
What People Love:
- Strong, bold flavours
- Veteran-run mission
- Great customer service
- Fun branding and packaging
What Some Dislike:
- More costly than mainstream brands
- Political undertones might not appeal to everyone
- Fewer physical store locations
Online or in-store? You’ve got options
You can buy BRCC products through:
- Official Website: blackriflecoffee.com
- Amazon
- Walmart
- Bass Pro Shops
- Sporting goods stores
- In-store at BRCC cafés
You can even get coffee delivered monthly, with special discounts for bundles and unique blends.
Conclusion
Black Rifle Coffee Company stands at the intersection of bold coffee and bold values, with a strong commitment to veteran support. Whether you find yourself attracted to the taste, the mission, or the identity, BRCC has made its mark in the coffee industry.
While it may not be for all, it is undoubtedly a brand with passion and purpose. For those seeking strong coffee and even stronger beliefs, BRCC delivers the goods. Whether you share their values or just enjoy a robust cup of coffee, Black Rifle Coffee offers a solid, mission-based coffee experience.
Frequently Asked Questions
Q1: Is Black Rifle Coffee organic?
No, the majority of blends are not organic-certified, although they use high-grade Arabica beans.
Q2: Are BRCC K-Cup machines compatible with all machines?
Yes, their “Rounds” are compatible with regular Keurig machines.
Q3: Which Black Rifle blend sells the most?
“Just Black” and “CAF” are two of the best-selling roasts.
Q4: Is Black Rifle Coffee veteran-supportive?
Indeed, they hire veterans and use the BRCC Fund to make donations to organisations that support veterans.
Q5: Is BRCC international?
Currently, they ship to APO/FPO addresses and select overseas destinations. Expansion continues.
Q6: Does Black Rifle Coffee sell K-Cups?
Yes, their “Rounds” are K-Cup compatible.
Q7: Which BRCC blend is the best for a newbie?
Start off with “Just Black” it is a balanced medium roast with good strength.
Q8: May I cancel my subscription at any time?
Subscriptions may be cancelled or modified online at any time.
